Paid Media Manager

Job Description

We are looking for a Paid Media Manager to lead clients’ paid media advertising campaigns. This role should have in-depth knowledge of planning and execution with paid social, paid search/display, and analytics. This person will bring campaigns to life with data-driven and performance-focused strategies. They will also work seamlessly with the strategy and digital marketing teams to understand media plans, investment across channels and expected deadlines for all projects.

Responsibilities

• Build, maintain and lead paid media campaigns (Facebook, LinkedIn, Twitter, Pinterest, search, programmatic etc.)
• Oversee day-to-day operations of paid media campaigns including performance, pacing and audience reach
• Own relationships with agency partners and platform reps
• Optimize campaigns daily and conduct A/B testing for client objectives and campaigns
• Track and manage spend efficiently and effectively across channels
• Report on performance and communicate KPI results to internal and external teams to help with the development of strategy plans and tactical recommendations
• Communicate regularly with platform reps to ensure efficient campaigns
• Stay up to date on advertising changes across all major platforms
• Ensure regulations are followed when launching and executing campaigns for our healthcare clients
• Review current campaigns and audit for best practices (campaign set up, audience creation, creative pieces, budgets and testing)
• Troubleshoot bugs and identifying discrepancies within campaigns and reports
• Stay on top of industry and platform updates/trends and be able to identify areas of opportunity for agency

Experience

• Bachelor’s Degree in Marketing, Communications, or a related field.
• 3-5 years executing paid media campaigns, healthcare, agency or regulated industry experience preferred
• Understanding of social media KPIs and web traffic metrics
• Excellent knowledge of Facebook Ads, Twitter Ads, LinkedIn Ads, Pinterest Ads, Instagram, and other social media best practices
• Utilize data analysis tools for reporting
• Passionate about research and optimization
• Strong communication, time management, and multitasking skills, handling LifeSci clients’ campaigns across all social media platforms
• Detail oriented
• Ability to work independently in a team environment
• Professional verbal communication skills and willingness to ask questions and problem solve in real time
• Strong analytical skills

Position Highlights

• Join a fast-growing division at a firm with excellent advancement prospects
• Take deep dives into the science and medicine of our clients’ products and programs
• Opportunity for significant independent work
• NYC-based firm with global reach in a bustling, fun office
• Summer Friday office hours
• Employee and dependent monthly Medical premiums paid by LifeSci (no employee contribution to healthcare premiums)
• 401(k)