Seth Lafon

Seth is a Manager of Digital Engagement at LifeSci Communications, bringing more than seven years of experience in paid media strategy and execution across pharmaceutical, healthcare, and multi-industry accounts. He specializes in building and managing performance-driven campaigns across paid social, search, and programmatic platforms that connect life science brands with their most important audiences.

At LifeSci, Seth leads integrated paid media programs across client accounts, overseeing campaign strategy, budget management, and optimization to drive measurable outcomes. He works closely with account and creative teams to ensure paid media efforts align with broader communications objectives and deliver meaningful results for clients navigating complex healthcare and biopharma landscapes.

Before joining LifeSci, Seth served as Manager of Paid Media at Ivim Health, where he directed multi-channel paid media campaigns supporting patient acquisition for GLP-1 and telehealth programs. Before that, he held a media buying and strategy role at Kinesso, an IPG Mediabrands agency, where he managed paid media for Merck and other large-scale pharmaceutical accounts. Seth holds a B.S. in Advertising from The Art Institute of California, San Diego, and is a U.S. Air Force veteran.