Becoming crisis-ready for the press: Tips from a former journalist on how to work with the media during a crisis
Crises can happen anytime, anywhere. And when they do, your company must be ready to handle one when it occurs, especially when it comes to communicating with the media. Leadership must make difficult and important decisions because the stakes couldn’t be any higher. Lives, reputations and jobs are at risk, especially in pharma and biotech. […]