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Becoming crisis-ready for the press:  Tips from a former journalist on how to work with the media during a crisis

Crises can happen anytime, anywhere.  And when they do, your company must be ready to handle one when it occurs, especially when it comes to communicating with the media.  Leadership must make difficult and important decisions because the stakes couldn’t be any higher.

Lives, reputations and jobs are at risk, especially in pharma and biotech.

You can count on journalists “knocking on your door” to find out what happened to whom and why.  And when they do, you need to be ready. 

Check out our EVP & Head of Media Relations, Drew Levinson, in this insightful conversation with Seth Arenstein, editor of PRNews & Crisis Insider, as Drew shares best practices for how companies can be prepared to engage with the media during any crisis.

Using specific examples and colorful anecdotes, Drew offers actionable tips and takeaways that all PR pros and communicators can immediately implement within their organization, including: 

  1. A step-by-step roadmap for how to become crisis-ready for the press.
  2. The must-haves for working with journalists during a crisis.
  3. Understanding the impact of what happens when a company is not crisis-ready for the press versus when a company is.  After all, the best crises in the world are the ones you don’t hear about it.